Airtel unveils IQ video streaming platform for OTT services – Here are its details
Indian telecom most important Bharti Airtel, usually known as Airtel, has released its Video Platform as a Service (CPaaS) – ‘Airtel IQ Video’. The solution, evolved with the aid of using Airtel’s in-residence engineering teams, will essentially permit leisure corporations and broadcasters to provide OTT video offerings with minimum funding with the aid of using leveraging Airtel’s video cloud platform.
Airtel IQ is the cloud conversation suite that gets rid of the want for a couple of conversation systems for special channels. With only a slice of code, corporations can embed conversation offerings including Voice, SMS, IVR, Video of their programs and virtual homes throughout computing device and mobile, in the course of a unified platform.
Airtel IQ Video will paintings throughout Airtel’s information centre offerings, however is likewise interoperable with Google Cloud and Amazon Web Services.
Raj TV and Eros Now are among its early clients in India. CG Telecom of Nepal is likewise the use of the platform.
Varied functions in Airtel IQ Video
Airtel IQ Video encompasses a number of functions starting from app development, content material hosting, curation and lifecycle control to go looking and discovery, analytics and monetisation models (advertising, subscriptions, transactions).
Adarsh Nair, Chief Product Officer, Bharti Airtel changed into quoted in a press assertion as saying: “Airtel IQ Video brings an easy-to-use platform which could permit everyone to fast construct and scale their commercial enterprise in video streaming. This will inspire businesses to cognizance on content material whilst Airtel IQ Video anchors the give up-to-give up era making sure a remarkable viewing revel in for clients. With Airtel IQ Video, we count on to peer greater content material startups and conventional content material corporations coming on line and without delay attractive with customers digitally.”
How Airtel IQ Video helped Raj TV
In a nutshell, what Airtel is supplying is digitising offerings. Traditional content material carriers including nearby TV broadcasters are trying to digitize their content material libraries thru OTT programs.
Airtle itself gave the instance of the Tamil leisure TV channel Raj TV. Raj TV had a content material library of over 30,000 hours — Tamil, Telugu, Kannada and Malayalam films. But maximum of this content material changed into on tapes/analog formats. But the use of Airtel IQ Video, Raj TV has been capable of digitize its content material, host it on Airtel’s cloud systems and provide it to audiences each in India and throughout the worldwide thru their very own OTT app.
According to RBSA Advisors, India’s video OTT marketplace is anticipated to touch $12.five billion with the aid of using 2030, from $ 1.five billion, currently.
Airtel is looking forward to to onboard greater than 50 manufacturers at the platform in coming year.