2016 year in review: Motorola’s resurgence
2014 noticed Motorola’s possession extrade palms from the west to the east. Lenovo received the business enterprise off Google on January 29, 2014 however it changed into now no longer till 2016 that the end result of Lenovo’s possession commenced displaying up.
The yr commenced off with Motorola in a barely inclined role with the relative failure of each the Moto X Style and Moto X Play. The Moto X line changed into fading or even the 0.33 technology Moto G had did not impress.
These first gadgets beneathneath Lenovo’s possession however, were withinside the pipeline a great deal earlier than Lenovo took over and it changed into now no longer till the Moto G4 and the Moto Z in 2016 that we noticed what the brand new Motorola should deliver.
Moto G4 collection: Ushering in a renaissance
The Moto G4 Plus changed into certainly considered one among variations of Motorola’s fourth technology Moto G, the firm’s bestselling phone variety ever. This changed into the primary time Motorola (now owned via way of means of Lenovo) released multiple phone withinside the G variety, with the Moto G4, Moto G4 Play and the Moto G4 Plus.
At a beginning rate of Rs 13,499, the Moto G4 Plus made for a compelling buy, and endured the G collection of phone’s lifestyle of offering precise smartphones at an less costly rate. With a extraordinary show, a quick and correct fingerprint sensor, inventory android and awesome overall performance, it ticked all of the proper containers for a mid-variety tool.
In evaluation to the ordinary Moto G4, the Moto G4 Plus featured an advanced 16MP rear digital digicam with segment vehiclemobile detection, laser autofocus and a twin LED Flash and additionally got here with a fingerprint sensor.
Motorola additionally launched the Moto G4 Play which changed into the most inexpensive tool withinside the G4 lineup at Rs 8,999 and packed a 5-inch 720p HD show, a 2,800mAh battery, 2GB of RAM and 16GB of expandable inner storage.
The Moto G4, G4 Plus and G4 Play have been crucial in addition to business hits and introduced the comeback of Motorola withinside the phone sport. The Plus particularly, supplied a incredible mixture of capabilities and affordability that noticed it shoot up the income charts.
Moto E3 Power: The unusual one out
Lenovo additionally unveiled the Moto E3 Power in India which changed into a greater effective model of the 0.33 technology Moto E3. In a stunning move, the business enterprise determined towards freeing the ordinary Moto E3 withinside the country.
The Moto E3 Power got here with a huge 3,500mAh battery, 2GB of RAM, a 5-inch HD show and almost inventory Android Marshmallow.
At Rs 7,999, the Moto E3 Power observed itself in as unusual state of affairs with the a great deal greater succesful Moto G4 Play priced at only a thousand rupees greater.
The assault of the Modular smartphones
Motorola then cemented its role withinside the phone international via way of means of freeing the putting Moto Z, the business enterprise’s maximum interesting phone in years.
The Moto Z got here packed to the gills with a Qualcomm Snapdragon 820 SoC, 4GB of RAM, a 13MP rear digital digicam with OIS and 4K recording, a 5MP the front shooter and a 2,600mAh battery along side TurboCharging support.
The ‘World’s thinnest top class phone’ got here with a 5.5-inch QuadHD show covered via way of means of corning gorilla glass, a graceful and artful steel/glass frame and limitless characteristic growth thru the Moto Mods.
The distinguishing characteristic of the Moto Z have been the ‘Moto Mods’: snap-on add-ons that would be connected to the lower back of phone thru magnets with a purpose to boom its functionality.
Alongside the flagship Moto Z, Motorola additionally released its more youthful brother, the Moto Z Play which got here with a 5.5-inch 1080p Super AMOLED show, a downgrade from the QuadHD decision of the Moto Z and the most important battery Motorola ever installed any of its smartphones. Just just like the Moto Z, the Moto Z Play additionally supported the progressive Moto Mods.
The Moto Z and Moto Z Play helped carry Motorola lower back into the spotlight. The Moto Mods particularly have been substantially favored and have been hailed as one of the exceptional implementations of the modular idea in latest years.
The lovely all-steel Moto M
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The quit of the yr noticed Motorola launching the lovely all-steel Moto M in India.
The Moto M’s complete steel unibody layout with antenna bands at the pinnacle and backside edges changed into a entire departure from the layout language of preceding Motorola smartphones and changed into once more a demonstration of the business enterprise’s new possession.
This is what Sudhin Mathur, Executive Director, Lenovo Mobile Business Group, India had to mention approximately the business enterprise’s overall performance in 2016:
“The Moto G franchise remains a great deal cherished and we witnessed an exceedingly excessive conversion from early Moto G consumers choosing the brand new Moto G 4th Generation. But, our actual sport changer and technological leap forward changed into the Moto Z and Moto Mods collection that redefined the evolutionary development of the phone industry. The Moto Z and Moto Mods device is designed to offer connected, smart and cell patron studies in a continuing style and the energy to convert your (Moto Z) phone in a snap is revolutionary. We commenced with 4 Moto Mods and are constantly operating with more than one companions to broaden greater Mods for phone customers in 2017.”
What’s next?
2017 can be a essential yr for the business enterprise because it prepares to construct upon the fulfillment of the G4 and Z variety. It is pivotal for Lenovo to make certain that it keeps the essence of the business enterprise whilst on the equal time push new obstacles of layout and innovation.